Competitividad y sustentabilidad a través de la innovación tecnológica: Caso productores del sector floricultor del pueblo de San Andrés Totoltepec, Tlalpan

Abstract

Being competitive is vital for the survival of companies to constitute a reference to the ability of anticipation and response to the challenges of the environment (Camison, 1997). The purpose of this paper is to show that innovation, as part of the factors affecting the competitiveness of producers in the flower sector in San Andrés Totoltepec, Tlalpan, can reveal as a strategy that will allow these businesses to be sustainable and at the same time create competitive advantages. For this purpose was conducted a field study to identify the situation of these companies and thereby be able to develop strategies for improvement.