Análisis de competitividad de una confederación agrícola en Sinaloa

Abstract

In the rural Mexican agriculture two types coexist, the traditional-peasant agriculture and the modern agriculture industry. The latter is integrated by modern farmers and traders with acces to high technology and relatively good access to markets and credit. The agricultural Confederation in Sinaloa is a representative of the Mexican agriculture modern industry. It has successfully promoted production and commercialization processes in different markets, being the most important the United States. Since the North American Free Trade Agreement (NAFTA) and the competition with among national farmers and Florida's farmers, Mexican agriculture has been forced to consider new strategies to remain efficient in a changing market. The main objetive of this article is to analyze the ability of the Sinaloan Confederation for competition in the agricultural industry. We use the "Porter diamond model" to consider its strengths, opportunities, challenges and weaknesses. The result of the research will facilitate strategic decision marking and strength the Agricultural Confederation for trade.